In today’s competitive retail environment, it’s rare to find a store that delivers on every level—quality, selection, price, and customer service. Total Wine & More stands as a shining example of what a modern retail experience should be. Offering an expansive inventory of wines, beers, spirits, and non-alcoholic beverages, it has become a one-stop destination for both casual drinkers and aficionados. Whether you’re searching for a special bottle of wine for a dinner party, the finest scotch to enjoy on a quiet evening, or an exciting craft beer for your next get-together, Total Wine & More’s unmatched selection and expertise make it the ultimate choice.

A Legacy of Excellence: The History of Total Wine & More
The story of Total Wine & More began in 1991 when brothers David and Robert Trone opened their first store in Delaware. They were driven by a simple but ambitious vision: to create a store that would provide customers with an exceptional variety of wines, beers, and spirits while offering superior customer service. At the time, there were few retailers in the U.S. offering such an extensive selection of alcoholic beverages in a single location, and even fewer focused on educating their customers about the products they sold.
This customer-first approach has been key to the company’s success. Over the years, Total Wine & More expanded rapidly, growing from a single store in Delaware to more than 200 locations across the country. Today, the company is a household name, recognized for both its vast product range and its dedication to customer satisfaction.
The Trone brothers initially aimed to create an environment where customers felt comfortable asking questions and seeking guidance about the world of wine and spirits—something that was not commonly offered by many traditional liquor stores at the time. Their vision not only transformed the retail experience but also helped demystify the world of alcohol for many customers.

Unmatched Selection: The Heart of Total Wine & More
Total Wine & More’s reputation is built on its unrivaled product selection, which includes thousands of different wines, beers, spirits, and non-alcoholic beverages. The company prides itself on sourcing from some of the world’s most renowned wine-growing regions, as well as offering selections from smaller, lesser-known producers that can be difficult to find elsewhere.
Wines: A Global Journey
The store offers wines from all major wine-producing countries, including France, Italy, Spain, Argentina, Australia, South Africa, and the U.S. Whether you’re looking for an exceptional Bordeaux, a sophisticated Napa Valley Cabernet Sauvignon, or an under-the-radar wine from Chile, you’ll find it at Total Wine & More.
Their wine collection is categorized by region, varietal, and even by occasion, allowing customers to easily browse and find exactly what they’re looking for. Whether you’re hosting a holiday dinner, attending a wedding, or just looking to unwind after a long day, Total Wine & More’s vast collection ensures there is a wine to suit every palate and every occasion.
Spirits: From Classic to Cutting Edge
Total Wine & More is also known for its incredible selection of spirits. The store carries an extensive range of whiskies, from iconic Scotch whiskies like Glenfiddich and Macallan, to bourbons from the U.S., such as Buffalo Trace and Maker’s Mark. Rum enthusiasts will find rare varieties from places like Barbados, Jamaica, and Cuba, while vodka lovers can explore high-end options from Russia, Sweden, and beyond.
The spirits section is designed not only to cater to seasoned connoisseurs but also to those looking for guidance in exploring different types of liquor. Whether you’re seeking a classic gin for a cocktail or the perfect tequila for margaritas, the knowledgeable staff at Total Wine & More can help you select the ideal bottle.
Craft Beer: A Brew for Every Taste
For beer lovers, Total Wine & More is a paradise. The store’s beer section offers an impressive variety of local and international craft beers, IPAs, lagers, stouts, and everything in between. Whether you’re a fan of hoppy, citrusy IPAs or prefer a malty stout with rich chocolate notes, you’ll find a brew that fits your taste.
One of the standout features of Total Wine & More’s beer selection is its commitment to supporting local craft breweries. You’ll often find limited-edition brews, seasonal releases, and exclusive collaborations that can’t be found anywhere else. Total Wine & More regularly hosts tastings and beer events, where customers can discover new breweries, learn about the brewing process, and sample a range of unique beers.
Non-Alcoholic Beverages: For Every Preference
In addition to alcohol, Total Wine & More recognizes the growing demand for high-quality non-alcoholic beverages. They offer an impressive selection of alcohol-free wines, beers, and spirits. These products are perfect for those who prefer to avoid alcohol but still want to enjoy a sophisticated drink at any gathering. Whether you’re looking for a non-alcoholic sparkling wine for a celebration or a craft brew without the buzz, Total Wine & More has plenty of options to satisfy every preference.

The Total Wine & More Customer Experience: More Than Just Shopping
Total Wine & More is not just a place to buy drinks; it’s an immersive shopping experience. The moment you step into one of their stores, you’re greeted by a welcoming environment designed to help you discover the perfect product for your needs. The spacious stores are well-organized, with clear signage to guide you through the various wine, beer, and spirits sections.
Personalized Service: Expert Advice at Your Fingertips
One of the standout features of Total Wine & More is its commitment to personalized customer service. Whether you’re a wine novice or a seasoned connoisseur, you’ll find expert staff on hand to assist you in finding the perfect selection. Their knowledgeable team can help you choose the right wine for a special meal, recommend a new craft beer to try, or even provide advice on stocking your home bar with the best spirits.
For those seeking even more guidance, Total Wine & More offers personalized consultations. Whether you’re planning a wedding, hosting a corporate event, or simply want to explore new wines, the staff can assist in curating a selection tailored to your needs and preferences.
Educational Programs: Learn While You Shop
Total Wine & More places a significant emphasis on education, which sets it apart from many other retailers. The store regularly offers classes, tastings, and events aimed at teaching customers more about wine, beer, and spirits. These events are designed to enhance your appreciation and understanding of the products, whether you’re a beginner or an experienced enthusiast.
Their educational programs cover a wide range of topics—from wine pairing classes and guided tastings to deeper dives into specific regions or types of spirits. They even offer courses on wine and beer appreciation, allowing customers to expand their palates and discover new favorites.
In addition to in-store classes, Total Wine & More’s website and app offer a wealth of educational resources. Customers can read expert wine reviews, watch instructional videos, and access pairing guides to elevate their beverage knowledge.

Sustainability and Community Engagement: A Commitment to Responsible Retail
As a responsible retailer, Total Wine & More is deeply committed to sustainability and giving back to the communities it serves. The company works closely with its suppliers to ensure that products are sourced in an ethical and environmentally friendly manner, including selecting wines from vineyards that use sustainable farming practices and packaging that minimizes environmental impact.
In addition to its sustainability efforts, Total Wine & More is active in community engagement. The company supports a range of charitable organizations, from local food banks to initiatives focused on responsible drinking. Their commitment to the community is reflected in their sponsorship of events such as wine festivals, charity galas, and local charity drives.
Why Choose Total Wine & More Over Competitors?
When it comes to wine, beer, and spirits retail, Total Wine & More consistently stands out from the competition. What sets them apart?
Competitive Pricing
One of the key reasons customers choose Total Wine & More is its commitment to providing competitive prices. The company’s buying power allows it to offer great deals on high-quality products, from affordable everyday wines to luxury bottles. Additionally, Total Wine & More offers frequent promotions, discounts, and sales events, making it an even more attractive option for shoppers on a budget.
Exclusive Offerings and Private Labels
Total Wine & More also offers exclusive products and private-label wines and spirits that cannot be found elsewhere. These unique offerings allow customers to access rare bottles or try something new without having to pay premium prices.
Loyalty Programs and Membership Benefits
For regular customers, Total Wine & More offers a loyalty program that rewards frequent shoppers with discounts, exclusive offers, and early access to sales. This program is designed to enhance the shopping experience and give customers more value for their purchases.
Conclusion: Total Wine & More Is the Go-To Destination for Wine, Beer, and Spirits Lovers
Whether you’re a wine aficionado, craft beer enthusiast, or spirits connoisseur, Total Wine & More offers an unrivaled selection, expert advice, and an exceptional shopping experience. From its humble beginnings to its current position as a retail powerhouse, the company has remained dedicated to its founding principles: providing quality products, expert service, and an educational experience for every customer.
Next time you’re looking to explore the world of fine wines, craft beers, and premium spirits, make Total Wine & More your first stop. Whether you shop in-store or online, you’re sure to find exactly what you’re looking










